Women’s Entrepreneurship Day Wisconsin

You can link learning to action immediately at Women’s Entrepreneurship DayWisconsin – a conference for women entrepreneurs, business owners, founders, executives, policy makers and change agents.

From tools to support, ideas and connections, you will gain practical skills to grow your business, NPO, and entrepreneurial efforts.

When leaders grow, revenues grow, jobs are created and lives are changed. This is the mission of WED – to celebrate, empower, and support women in business to alleviate poverty (in Wisconsin) and worldwide.

Wisconsin’s thought leaders at every stage and every age will be gathering together on Tuesday, November 14, 2017 in Madison at Women’s Entrepreneurship Day Wisconsin at Monona Terrace to learn, encourage and grow our businesses, communities and lives. Be a part from the start! Your seat is waiting for you!


Lara Borkowski Hart, Director of Technology at WMC, Invites you to attend WEDWisconsin.

AGENDA


8:00 AM – Registration
Welcome – Laura Gallagher and Lisa Peyton Caire

A Grander Vision
It takes courage to start something new. A grander vision is about the unique role you are called to as a woman in this world. Whether you are leading a company, a family, a business, a non-profit organization or a community, having an entrepreneurial mindset will help you see it through a different lens. Every day sends you off an an inspiring, unpredictable, vibrant and yes, often challenging, adventure. Are you pursuing a grander vision? Have you been waiting for permission to play? In our opening session, Laura Gallagher, entrepreneur, author and awesome bumper bowler, will encourage you to take the risk, overcome your fears, dig deep for your blind spots, and live life out loud.

Morning Sessions Include*:

Session 1 – Life Under Construction, Keynote Address by Allison Liddle
Do you feel stuck in a life you didn’t choose? Discover how to turn life’s adversities into your greatest strength with best-selling author, entrepreneur and founder of an award-winning financial planning firm, Allison Liddle. The foundation for designing a life you love begins with a great plan. In this talk, you’ll learn how to build a stronger, better future for yourself and others!

Session 2 – Live “Think Tank” Exercise – Opportunity, Risk, Resources and You!
What would you do if you had $50,000 or $5 million? What could you do? In this interactive session, you will explore what’s possible when you have the resources you need to move your ideas forward. Sarada, a PhD from the University of Wisconsin’s Weinert Center for Entrepreneurship will be your guide. She is a social economist specializing in entrepreneurship and exploration of the ecosystems necessary for all to thrive.

Session 3 – Show Me the Money! – Funding, Vision, and You
How do you fund a small business or grow an existing one? Where are the investors? What are they looking for? What does the SBA look for when funding? What kind of return do I need to provide? How does this work? These are the questions you will find the answers for when Summit Credit Union’s Angela Fitzgerald moderates a session featuring Jan Eddy, board chair at Kilo, Angel Investor and Tech leader, Andrea Hughes, regional director for WWBIC, Robin Dittberner, Economic Development Specialist with the SBA and Monika Wingate, who successfully sold her market research firm and has gone through several rounds of funding for her new company, Digsite.

Video: James Altucher

12:00 PM – Lunch Keynote by Susan Lipp
They say it takes grit and courage to start a business and stay in business. No one personifies this more than Susan Lipp, the owner and co-founder of one of the largest woman owned businesses in the State, Full Compass. This talk will resonate with every woman as Susan describes her life in theatre, family, business, her vision and accomplishment of being an arts philanthropist and how it all works together for your good in the end.

Afternoon Sessions Include*:

Session 4 – The Success Matrix by Dina Nina Martinez
Winning in business and life take intentionality that begins with being true to who you are. Your hard work, support network, ability to sometimes laugh at life and willingness to move in the directions of your dreams will take you far though. This is the message you’ll hear from one of America’s funniest ladies, founder of Artemis Bow Productions Lady Laughs Comedy Festival, Dina Nina Martinez.

Session 5 – Building Brave with Mary Burke
Has anyone ever underestimated you? Ever been left out? Felt like you weren’t somehow enough? Research shows that most women receive messages for much of their lives that encourage them to play smaller than their abilities – “Act like a lady”, “Don’t be bossy” are just a few. By age 6, girls start to believe that boys are smarter than girls. Teenage girls believe that they are valued for their appearance over their abilities. Whether it is from the media, our peers, or in the workplace, our behaviors and beliefs are impacted. As women, it takes real bravery to be bold and be YOU rather than someone else’s version of who you should be. In this talk, Mary Burke will shine a light on some of the challenges and opportunities for women beginning with how she built her own brave and then turned it into an app for all of us.

Session 6 – Communicating with Confidence by Using Data to Make Your Point with Jenny Herritz
Study after study indicates women are more likely to interrupted or have their ideas dismissed than men.  Whether you’re a seasoned professional or the new kid on the block, we all struggle to be heard at times.  This session dives into effective ways to communicate and be heard, using data and other techniques to drive the point home.  You will walk away with practical and actionable tips for more effective communication, leading to the results you are after. Your guide will be Jenny Herritz, Principal at SVA and is part of the Business Intelligence Team where she helps people and companies solve problems and move forward.

Session 7 – Social Good in Action
Inspiring people to donate, give, support, volunteer is real business. In this session, you will hear from a diverse group of leaders in the non-profit arena who will be your guide with best practices on technology, policy, funding, current trends, where they go for help, what is unique about running a social good enterprise and how they are using innovation to move their cause forward so you can too. This session is moderated by Madison Community Foundation’s Brennan Nardi with Color Coded Founder PhD Christina Outlay, Miranda Rochol of Lifebook Builder, Karin Krause of Hope and a Future, and Carol Goedken, CEO of F.A.S.T.

Session 8 – To Grow or Not to Grow
Every business owner asks the question – should we, could we, grow this business at a faster rate. In our final session of the day, 6 women will answer your questions. From one retail location, to doing work on a nationwide or even global scale, the decision to grow is an important one. Are you running a lifestyle brand or a growth business? You’ll hear a number of different perspectives from Sabrina Madison, Megan Boswell, Corinne Neil, and Anna Stern.

4:50 PM – Cocktail Hour/Story Slam

5:30 PM – Join us after the WEDWisconsin Conference for the 3rd Annual W•O•M•E•N Reception at The Madison Club to hear Toni Sikes, CEO of CODAworx. Register for the reception at the Wisconsin Technology Council. WED attendees save $25!

*Please see our Speakers page for more information about the speakers and panelists.

Register Now!

8:00 AM – Registration

Morning Sessions Include:
Session 1 – Life Under Construction
Session 2 – Live “Think Tank” Exercise – Opportunity, Risk, Resources and You!
Session 3 – Show Me the Money! – How to Get Funding at Any Stage

12:00 PM – Lunch

Afternoon Sessions Include:
Session 4 – The Success Matrix
Session 5 – Building Brave
Session 6 – Communicating Confidence by Using Data
Session 7 – Social Good in Action
Session 8 – To Grow or Not to Grow

4:50 PM – Cocktail Hour/Story Slam

5:30 PM – Join us after the WEDWisconsin Conference for the 3rd Annual W•O•M•E•N Reception at The Madison Club to hear Toni Sikes, CEO of CODAworx. Register for the reception at the Wisconsin Technology Council. WED attendees save $25!


At the Conference you will

  • Learn from entrepreneurial greats about the triumphs and trials of being a business owner.
  • Enjoy high-value content and unique social experiences, with a focus on authentic relationship building.
  • Participate in a live “think tank” where entrepreneurs are pulled from the crowd to share a challenge they are facing that is then turned over to the tables to solve.
  • Hear from venture capitalists, angel investors and traditional bankers about what business standards they look at in both start-ups and growing businesses and how you can gain an infusion of capital through business loans or by attracting investors.
  • Connect with countless other business owners and those who support them.
  • Be a part of making history here in Wisconsin.
  • Grow as a leader.
  • Be inspired.

Our Mission

On the national level, the Women’s Entrepreneurship Day mission is to empower the 4 billion women across the globe to be catalysts of change and uplift the 250 million girls living in poverty globally. In addition to our mission of empowerment, we are committed to gathering a think tank of inspiring women leaders who can amplify our message of expanding businesses with social good initiatives in communities around the world.

On the local level, WEDWisconsin’s mission is to empower, celebrate, inspire and support women in business and leadership by igniting women leaders, innovators, and entrepreneurs to initiate startups, drive economic expansion and advance communities.

The purpose of  WEDWisconsin is to assist women in Wisconsin to develop their businesses by empowering and inspiring them to bridge the economic, knowledge and connection gap.  Ninety per cent of women-owned businesses employ only the owner and the rest struggle to employ between 3 and 5 employees. It’s a challenge to break through this barrier. Part of the struggle is acquiring start-up capital. However, there’s a resource and knowledge gap too. WED answers that call by creating a network of resources and information to equip women to thrive and succeed.

We at the Women’s Entrepreneurship Day Wisconsin wish for all women desiring to attend our conference to be able to attend, regardless of financial situation.  If you would like to request a scholarship for this event, please fill out the scholarship request form.  Our panel of supporters will consider each request and will respond to you by email by October 30th.

Buy Tickets Now!

Statistics about Women Entrepreneurs

  1. While the share of women-owned firms keeps climbing – from 28% in 2002 to 38% today – their share of employment (8%) and revenues (4%) remains essentially unchanged.
  2. Although the number of minority women-owned businesses has increased at a rate nearly three times that of all women-owned firms since 2006 (127% versus 45%), their average annual revenues are less than half that of the average women-owned firm (just under $69,000 compared to $143,000.)
  3. Since the recession the industries with the greatest share of new women-owned firms are found in historically traditional sectors for women: Services (which includes hair and nail salons, up 98% compared to 45% overall); administrative, support and waste management services (home to janitorial and landscaping businesses, +64%); and accommodation and food services (+62%).
  4. Only 2% of women-owned enterprises break $1 million in revenue. Those owned by men are 3.5 times as likely to reach that million-dollar threshold.
  5. Female entrepreneurs receive only about 2% of all venture funding, despite owning 38% of the businesses in the country.
  6. Even among SBA loans, women receive 2.5 times less money than men: on average, women get $59,857 while men receive $156,279.
  7. For small business loans, women receive just 16% of all loans even though 1 in 3 small businesses in the U.S. are owned by women.
  8. There are several ways to make over $100K a year and one of them is to start and run a successful business. Some 9.5% of men in the U.S. make over $100K a year, but just 2.4% of women will make over $100K.
  9. Between 2007 and 2016 the number of women-owned firms increased by 45%, compared to just a 9% increase among all businesses. Therefore, over the past nine years, the number of women-owned firms has grown at a rate fully five times faster than the national average. Comparative employment growth is even stronger. Employment in women-owned businesses has increased by 18% since the recession, while among all businesses employment has declined 1% since 2007. We are on our way. We can move even faster by examining and facing these issues at our Women’s Entrepreneurship Day in Wisconsin.

 

“IF YOU ARE SUCCESSFUL, IT IS BECAUSE SOMEWHERE, SOMETIME, SOMEONE GAVE YOU A LIFE OR AN IDEA THAT STARTED YOU IN THE RIGHT DIRECTION. ” MELINDA GATES

Stay Informed

Join our list of entrepreneurs and stay up-to-date on speakers, keynotes, and issues that matter to women entrepreneurs in Wisconsin.

2017 WEDWisconsin Advisory Board

Group photo of WED Wisconsin Advisory Board at the WI Capitol building
The WEDWisconsin Advisory board includes women in various fields with diverse backgrounds and experiences.

From technology to the sciences, education to social good initiatives, from start-ups to businesses that are expanding, the board is made up of leaders who are familiar with entrepreneurship eco-systems, education and policy creation that will help women in business to thrive.

Laura Gallagher, Regional Ambassador of Women’s Entrepreneurship Day, WEDWisconsin Chairwoman of the Board, President/ Founder of The Creative Company and Author

Laura Gallagher is a community, local and national business leader serving successful entrepreneurial companies and nonprofit organizations primarily in Wisconsin. In 2016, she was recognized by the Governor as a Trailblazer in Wisconsin. She is the founder and CEO of The Creative Company and is a 2017 alumnus of Babson College’s 10,000 Businesses Program with a Certificate of Entrepreneurship and a 2016 graduate of Harvard Professor Michael Porter’s Initiative for a Competitive Inner City. The Creative Company is certified by the State of Wisconsin as a Woman-Owned Business Enterprise.

Phone: (608) 442-6336
Email: laura@thecreativecompany.com

Terese Berceau

Wisconsin State Assembly Representative

Terese Berceau

Terese has helped shape our City and our State for many years as a State legislator, urban planner and board member of the Visit Madison Board of Directors. She has been an advocate for women in Wisconsin for many years and we are thrilled to have her continue to make history through WEDWisconsin!

Barbara DeMain

Consultant Insight Connections

Barbara DeMain

Barbara DeMain is an international consultant through her company, Insight Connections. She is a champion for the arts. Prior to moving to the United States, she worked in the HR department at Daimler-Benz in Stuttgart, Germany. She has traveled extensively and provides a global viewpoint as well as strategy as it relates to women entrepreneurs.

Holly Heuer

VP Marketing and Human Resources
McFarland State Bank

Holly Heuer

Holly is the Vice President of Marketing and Human Resources for McFarland State Bank. Prior to joining McFarland State Bank, Holly was a management consultant for The Creative Company, the President of a division of Chorus Networks and the Director of Marketing for telecommunications company. Her career has been built by helping others thrive.

Nhi Le Ngoc

Director
gBETA Madison

Nhi Le Ngoc

Nhi is the Director of gBETA Madison and is also completing her PhD in Materials Science at the University of Wisconsin-Madison. After graduating from the Georgia Institute of Technology (BS in Materials Science and Engineering and BS in Biomedical Engineering), she moved to Madison to complete her PhD. Over the past 10 years, Nhi has also worked extensively with underserved communities through nonprofit involvement with the Graduate Engineering Research Scholars, Gates Millennium Scholars Program, and AmeriCorps Jumpstart.

Heather Wentler

Executive Director & Co-Founder
Doyenne Group

Heather Wentler

Heather is the Executive Director and co-founder of the Doyenne Group, Inc., a 501C3 committed to eliminating the gender gap in the entrepreneurial community by developing, connecting and equipping female entrepreneurs in Madison. She is also the founder of Fractal and Madison SOUP.

Deborah Biddle

Founder/Consultant
High Performance Development Solutions

Deborah Biddle

Deborah specializes in Diversity & Inclusion Consulting, Career Coaching and Team & Leadership Development. She is a graduate of the Keller Graduate School of Management, an Adjunct Professor at the School of Business at Edgewood College and the Founder of High Performance Development Consulting.

Betsy Ezell

Senior Account Executive
The Creative Company, Inc.

Betsy Ezell

Betsy is a Senior Account Executive at Creative Company where she leads a number of the agency’s accounts. She has an extensive background in nonprofit and ministry development, specializing in sponsorship, fund development, social media, and email marketing as well as event planning.

Carol Goedken

Chief Executive Officer/Executive Director
Families and Schools Together, Inc.

Carol Goedken

Carol is a dynamic and passionate intellectual who has focused her career on launching new programs to enhance people's lives. With a diverse background in marketing, psychology and elementary school education, Carol has proudly become the CEO and Executive Director of Families and Schools Together, Inc. (FAST).

Rachel Rasmussen

Owner/Founder
Rescue Desk, LLC

Rachel Rasmussen

Rachel holds professional experience in marketing, small business development, print and electronic publishing and communications. With a degree in journalism and political science, her career started in print media, moved into marketing and management, and eventually evolved into her true passion -- using her 20 years of experience to support entrepreneurs by providing executive-level virtual assistant services.

Crystal Urlacher

Co-Founder
Urlacher Real Estate

Crystal Urlacher

Crystal was Assistant Attorney General in Wisconsin and one of the first Judge Advocates in the nation to become certified as a full-time Special Victims' Counsel for the National Guard. She and her husband recently went into business together at Stark Company Realtors and Crystal does volunteer work at End Domestic Abuse Wisconsin.

Lisa Peyton-Caire

Assistant Vice President, Life, Learning & Events
Summit Credit Union
Founder & President
The Foundation for Black Women's Wellness & Black Women's Wellness Day

Lisa Peyton-Caire

Lisa is the founder of Black Women's Wellness Day and Assistant Vice President of Life, Learning and Events at Summit Credit Union where she leads the company’s efforts on Financial Education, Community Giving, Corporate Events, and directs strategy for Diversity & Inclusion and Employee Wellness.

Pam Gabris

Director of Business Operations
Covance, Inc

Pam Gabris

Pam Gabris is the Director of Business Operations for Early Phase Development Solutions at Covance, Inc. She graduated from UW-Madison and has spent her career in various roles within Covance. Over the years, Pam has been active in a Women’s Network, and is currently helping to develop a Women In Science platform to empower and enable women in STEM.

Joan Gillman

Director of Special Industry Programs, Executive Education, Emeritus
University of Wisconsin-Madison School of Business

Joan Gillman

Joan the head of Special Industry Programs for the UW-Madison School of Business Executive Education program. While she is an expert on small businesses and entrepreneurship, she also masters the art of networking by connecting her contacts world-wide with the resources they need to thrive in business. Adding to her experience, Joan also founded the UW-Madison Family Business Center and co-directed the Agribusiness Executive Management Program. Previously living in Pittsburgh, she held a degree in art education, radio and TV before pursuing a master's degree in business.

Kirsten Houghton

Principal
SVA Certified Public Accountants

Kirsten Houghton

Kirsten is a Principal and the head of the Nonprofit Services Group with SVA Certified Public Accountants, S.C. In addition to providing audit, accounting, and tax service, Kirsten also provides review, compilation, and management advisory services. Kirsten has a wealth of knowledge relating to taxation, and expertise in financial accounting, financial statement review and audit specific to the nonprofit sector where she works with a variety of nonprofit organizations including charitable organizations, membership and trade associations and those organizations receiving federal and state funding.

Jessica Cavazos

President and Chief Executive Officer
Latino Chamber of Commerce of Dane County

Jessica Cavazos

Jessica works as the Executive Director for the Latino Chamber of Commerce of Dane County. As an experienced and driven leader, she has a strong background in building innovative partnerships that advance Latino business ownership and expand their reach into new markets. She joins the team with the power to promote and strengthen our member's business acumen, self development, visibility and impact.

Eve Galanter

President
Galanter Public Affairs Consulting

Eve Galanter

Eve is the President of Galanter Public Affairs Consulting, and has provided government, public relations and fundraising services to corporate and nonprofit clients. As a graduate of the University of Chicago, she has been a teacher of emotionally disturbed children, a freelance writer, and a television news reporter on consumer affairs. Prior to establishing her consulting business, Eve was Executive Director of the Democratic Party of Wisconsin, was elected to four terms on the Madison City Council, and served as director of U.S. Senator Herb Kohl’s Madison regional office.

Lara Borkowski Hart

Director of Technology
Wisconsin Manufacturers and Commerce

Lara Borkowski Hart

Lara is the Director of Technology at Wisconsin Manufacturers & Commerce - Wisconsin's Chamber. Lara is also a board member for Madison’s 100+ women who care and on the Wisconsin historical records advisory board (WHRAB).

Christine Lidbury

Executive Director
Wisconsin Women’s Council
Coordinator
Governor’s Trailblazer Awards for Women in Business

Christine Lidbury

For the last 13 years, Christine leads as the executive director of the Wisconsin Women's Council that works to build bridges to improve the status of women in Wisconsin. Previously spending the majority of her life working nationally and abroad, her success has flourished with a long range of experience working in New York, Paris, Washington D.C. and locally in Wisconsin. She has extensive education and leadership surrounding topics of budget, policy and management.

Nasra Wehelie

Development Director
Madison-Area Urban Ministry

Nasra Wehelie

Nasra Wehelie is the Development Director for Madison-Area Urban Ministry (MUM), having previously served as the President/CEO of Dedicated Consultants LLC. Nasra serves on the board of The Morgridge Center- University of Wisconsin, Madison and Boys and Girls Club of Dane County. She is also the chair of the Superintendent Human Relation Council for the Madison School District.

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“IF YOU ARE SUCCESSFUL, IT IS BECAUSE SOMEWHERE, SOMETIME, SOMEONE GAVE YOU A LIFE OR AN IDEA THAT STARTED YOU IN THE RIGHT DIRECTION. ” MELINDA GATES