“It’s not all roses” – Head of One of the Largest Woman Owned Businesses in the State to Share Decades of Insight as Keynote at Inaugural Event for Women Entrepreneurs in Wisconsin

Madison, WI – It’s grown to be a nationwide company providing audio, video, lighting and musical instruments,  but it hasn’t been easy getting Madison-based Full Compass to that point. Owner and Chairman of the Board Susan Lipp will share her story — from having nothing, to building a business supporting employees and the economy in a male dominated industry; almost losing it all, to re-creating Full Compass Systems, Ltd. into what is now the second largest woman owned business in Wisconsin — when she takes the stage at Women’s Entrepreneurship Day Wisconsin (WEDWisconsin). Lipp will be the main keynote speaker during the conference luncheon on Tuesday, November 14, 2017 at Monona Terrace.

Her luncheon keynote is titled “It’s not all roses – how perseverance, fortitude, resourcefulness and creativity will take you far.”

“Susan Lipp’s message will resonate,” WEDWisconsin Board Chair and Creative Company Owner Laura Gallagher says. “Her honesty in saying it’s not all roses, but having the entrepreneurial mindset to forge ahead and persevere will pay off, is a message we need to hear. The commitment Susan has made with her partner and husband, Jonathan to this industry, their employees, their community and the arts is unmatched. It is an honor to have her be our lunch keynote in our inaugural year because she personifies so much of who we all aspire to be.”

WEDWisconsin is a first-of-its-kind event focused on celebrating, empowering, and supporting women entrepreneurs in all types of businesses, at all stages, and all ages.

“When women are empowered in business, they have self-confidence and dignity, and are more capable of standing up for one another’s basic human rights,” Women’s Entrepreneurship Day founder Wendy Diamond says. “These types of returns are life-changing for entire communities. The more people understand the impact of empowering women in business, the more they will get involved and encourage others to do so, too.”

The WEDWisconsin Conference is part of a week-long celebration of entrepreneurship in Wisconsin, and culminates in the global recognition of Women’s Entrepreneurship Day on November 19th.


About  Women’s Entrepreneurship Day Wisconsin
Women’s Entrepreneurship Day Wisconsin (WEDWisconsin) is the first-of-its-kind day meant to empower, celebrate, inspire, and support women in business and leadership by igniting women leaders, innovators, and entrepreneurs to initiate startups, drive economic expansion and advance communities. More at:  WEDWisconsin.

About Laura Gallagher, Ambassador and Chairman of the Board for WEDWisconsin
Laura Gallagher is a community, local and national business leader serving successful entrepreneurial companies and nonprofit organizations primarily in Wisconsin. In 2016, she was recognized by the Governor as a Trailblazer in Wisconsin. She is the founder and CEO of The Creative Company and is a 2017 Alumni of Babson College’s 10,000 Businesses Program with a Certificate of Entrepreneurship and a 2016 graduate of Harvard Professor Michael Porter’s Initiative for a Competitive Inner City. The Creative Company is certified by the State of Wisconsin as a Woman-Owned Business Enterprise.

About Women’s Entrepreneurship Day
Women’s Entrepreneurship Day (WED) is the world’s largest entrepreneurial and financial empowerment initiative dedicated to celebrating, supporting and empowering women worldwide. WED encourages four billion women worldwide to pursue their entrepreneurial dreams, with the goal of bringing hope and alleviating poverty. More at: womenseday.org